Uniqlo Marketing Plan - 4279 Words

Marketing Plan Outline Company Background Executive Summary Situation Analysis-â€Å"Where are we now?† 1. Macro Situation-PEST Analysis 1. Political Factors: 2. Economical Factors: 3. Social Factors: 4. Technological Factors: 2. Micro Situation-SWOT Analysis 1. Internal Assessment (Strengths) 2. Internal Assessment (Weaknesses) 3. External Assessment (Opportunities) 4. External Assessment (Threats) Goal Setting-â€Å"Where do we want to go?† 1. Market Segmentation Target Market 2. Find Points of Difference 3. Product Positioning 4. Marketing Goals Objectives Action Plan-â€Å"How can we get there?† 1. Product Strategies 2. Pricing Strategies 3. Promotion Strategies 4. Place Strategies†¦show more content†¦In 2009, signed a design consulting contract for UNIQLO products with fashion designer Jil Sander in March. UNIQLO also furnished the uniforms for Japans Olympic athletes in the 1998, 2002, and 2004 Olympic Games, as well as the uniforms for J.Leagues Thespa Kusatsu team. The UNIQLO operation – trends in net sales and store numbers The area of product development, we have established a global RD system linking Research and Development in New York and Tokyo. We seek to capture local trends early and incorporate them in our product development and design. In addition we opened stores outside of Japan starting in the UK in 2001. Since then, we have expanded our international store network into a number of countries including China, Hong Kong, South Korea, USA and France. We opened global flagship stores in New York’s SOHO shopping district in 2006 and on London’s Oxford Street in 2007. We continue to develop UNIQLO as a global brand. Comparison with major global specialty clothing retailers UNIQLO accounts for roughly 90% of total sales at the FAST RETAILING holding company. FAST RETAILING is clearly in the top class if you compare its scale of sales with other specialty clothing retailers from around the world. |Company Name (Flagship Brand) |Country |Fiscal Year End |Sales ( ¥ Billions) | |GAP |USA |Jan. 2008Show MoreRelatedUniqlo Marketing Plan4295 Words   |  18 PagesMarketing Plan Outline Company Background Executive Summary Situation Analysis-â€Å"Where are we now?† 1. Macro Situation-PEST Analysis 1. Political Factors: 2. Economical Factors: 3. Social Factors: 4. Technological Factors: 2. Micro Situation-SWOT Analysis 1. Internal Assessment (Strengths) 2. Internal Assessment (Weaknesses) 3. External Assessment (Opportunities) 4. External Assessment (Threats) Goal Setting-â€Å"Where do we want to go?† 1. Market Segmentation TargetRead MoreZara Marketing Plan Draft3462 Words   |  14 PagesHigher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES (PULLBACKS) TARGET MARKET MARKETING STRATEGIES FINANCIAL PLANNINGRead MoreTesco 126 Marking Plan Of Uniqlo1583 Words   |  7 Pages BSB 126 Marking Plan of UNIQLO Name: Ruo Su Gao Student Number: N9854274 Total Word Count: 1.0 Situation Analysis UNIQLO is a Japanese based clothing manufacturing and retailing company which trying to produce products efficiently and ethically. UNIQLO have many categories of clothing, the most popular and profitable one is UNIQLO LifeWear, which is an innovation category aiming to offer high-quality, unique and fashionable items at an affordable price around the world (Fast RetailingRead MoreUniqlo Assessment Presentation and Project Report Environmental Analysis Apparel Brand Management1076 Words   |  5 PagesIntroduction UNIQLO was a Japanese apparel brand under UNIQLO Co., Ltd established in 1974. They offered â€Å"MADE FOR ALL† high quality causal wear at competitive price. The firm had earned a huge success and high reputation. They were starting online businesses in 2000 and stepped forward outside Japan, in 2001 opening their first oversea outlets in London UK. As international brand, UNIQLO set up their design studio for own products development next year. As of August 2011, UNIQLO international hadRead MoreUniqlo Assessment Presentation and Project Report Environmental Analysis Apparel Brand Management1066 Words   |  5 PagesIntroduction UNIQLO was a Japanese apparel brand under UNIQLO Co., Ltd established in 1974. They offered â€Å"MADE FOR ALL† high quality causal wear at competitive price. The firm had earned a huge success and high reputation. They were starting online businesses in 2000 and stepped forward outside Japan, in 2001 opening their first oversea outlets in London UK. As international brand, UNIQLO set up their design studio for own products development next year. As of August 2011, UNIQLO international hadRead MoreContextual Analysis of Uniqlo1001 Words   |  5 PagesContextual Analysis of UNIQLO * Introduction UNIQLO, an officially Japan’s leading clothing retail chain. UNIQLO now has 1024 stores in 12 countries (Appendix 1). The operations are controlled by the parent company Fast Retailing Co. Ltd. Observe the strategy of UNIQLO, it base on SPA model which took place in the group’s structure and lead them to become the top brand in Asia during the downward spirals of global environment. * UNIQLO Business strategy To become one of the top clothingRead MoreFast Retailing Has Competitive Advantages Essay970 Words   |  4 Pagescatalogue, no date). Marketing strategy: Place and distribution. The objective is to visibly expose Uniqlo to as many Torontonians as possible. The first location in Canada will be at CF Toronto Eaton Centre. (CO, 2016b) Uniqlo will be located on the third floor inside the Dundas Atrium, between Nordstrom and HM, situated as a high traffic spot that attracts ttention through its billboards, lights, street performances and other attractions. (TECOP03 floorplan, no date) UNIQLO is seeking to buildRead MoreUNIQLO4274 Words   |  18 Pagesï » ¿PART1 UNIQLO Contents Introduction PEST analysis(Macro) Political Economic Social Technology Micro analysis Customers Competitors Suppliers Distributors Stakeholders Market segment Brand positional map Marketing mix (4Ps) Product Price Place Promotion Branding Bibliography 1. Introduction UNIQLO, established in 1963. At first, it was only a small clothing store sales, which have become internationally well-known clothing brands currently. Yanai is general manager ofRead MoreThe Future Of Fashion Retailing1635 Words   |  7 Pagesloyal customers want in stores. Not all fashion companies grow a company in the United States, but rather in different countries, such as Japan, Spain, and Sweden. From the Forbes magazine, writer Greg Petro discusses how three fashion companies, Uniqlo, Zara, and HM, have expanded globally outside of their home country into the United States. Petro wrote an article back in 2012 about these three well-known fashion companies. Recently this past summer, Petro revisited all three fashion companiesRead MoreStrategic Management At Uniqlo And Zara Vs. World Of Fashion Retailing1954 Words   |  8 Pagescom/archives/2014/04/08/uniqlo-piece.php * http://retail.economictimes.indiatimes.com/re-tales/Uniqlo-vs-Zara-vs-H-M-vs-the-world-of-fashion-retailing/91 http://www.fashionunited.co.uk/fashion-news/design/uniqlos-european-expansion-has-competitors-worried-2013112619191 PDF- not yet referenced http://ivythesis.typepad.com/term_paper_topics/2010/09/strategic-management-at-uniqlo.html - PESTEL, porters 5 http://www.theaustralian.com.au/business/tadashi-has-local-expansion-in-store-for-uniqlo/story-e6frg8zx-1226885720429